R U OK? is a social movement composed of community events aimed at promoting mental and emotional health for the entire family. It involves forums, educational and wellness interventions, as well as film, artistic, and/or musical events designed to help individuals identify factors impacting mental and emotional health and equip them with tools to proactively care for their emotional well-being. These events can be tailored to the specific needs of a sector. The added value of this project, beyond its societal impact and cultural change, lies in the use of Artificial Intelligence (AI) to understand and gauge current societal dynamics.